How to Do a Simple SPLIT TEST and Improve Your Marketing, Gauranteed!
By Alexandria K. Brown, “The Ezine Queen”
1. Create the web sales page for your product. Make sure it’s FINAL and everything is in place.
2. Create a duplicate sales page, but give it a different URL. For example, your first sales page could be www.mywebsite.com/salespageA
3. Change ONE variable on sales page B. The important thing here is to only change ONE thing.
A few things you can test:
* a different headline
* a different price
* a different photo
* a different bonus.
4. Set up your split test. The fastest and easiest way to do this is using the “Ad Tracker” feature in QueenCart.com. It takes less than 5 minutes to set up!
All you need to do is enter both URLs. The system will then give you a tracking link. You’ll use THIS link in your emails you send to your list. When your readers click on the link, the system will automatically alternate each visitor, sending visitor 1 to page A, visitor 2 to page B, visitor 3 to page A, visitor 4 to page B, and so on. And if a person returns to the link, she will be directed to the same page she saw. (Neat, yes?)
5. Interpret your results.
When you log into QueenCart.com to view your test results, it will not only tell you how many sales came from each page, but the percentage difference in sales.
The information you can learn from a simple split test can be INVALUABLE to growing your business! For example, I instructed one of my clients to test her new program at two price points: $87 and $97. She made 20 sales at $87 but NONE at $97. That means that $87 is a price ceiling for that group on this particular topic. (If she had made equal sales at both price points, I would have instructed her to make it $97 from now on, and to keep raising the price via testing until it hits a ceiling.)
Another example: One test I did during a product launch revealed that a simple change in the *design* of the sales page resulted in 25% more sales! So you can be sure I used that design going forward.
You don’t have to use split testing only for sales. Wouldn’t it be great to know which pages on your website get more opt-ins? QueenCart.com can also tell you how many people opt-in for your ezine while they’re there.
See how fun and interesting this can be? : ) Using simple tests like this GUARANTEES that you are ALWAYS improving your results.
Now, every time I release ANY new product or program, I always use it as an opportunity to continually improve my marketing. And you should too! (QueenCart.com even has a 30-day trial for you to test this out.)
© 2005-2007 Alexandria Brown International Inc.
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Online entrepreneur Alexandria K. Brown, “The E-zine Queen,” publishes the award-winning ‘Straight Shooter Marketing’ weekly ezine with 22,000+ subscribers. If you’re ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.EzineQueen.com |
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website consultant (1 comments.) | Jul 15, 2009 | Reply
You don’t even need to make a totally different URL to test you page. There are many different software packages that can do your split testing efficiently. Believe me, I’m a split test fanatic and have tried most of them. See what I have to say on this subject at: http://www.ristvinmarketing.com/split-testing.html You will only find out what works by split testing…
Dave Saunders (2 comments.) | Oct 4, 2009 | Reply
I find it funny that the idea of split testing makes sense to any reasonable person but actually implementing a split test is like asking someone to volunteer for an IRS audit. They just don’t wanna do it.