The ABC’s of Social Media: Always Be Connecting

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Recently, someone in my mastermind group posed a question about whether or not they should post on their blog about a controversial topic that they had strong opinions on. Here’s what I told them:

In sales, there’s an old formula/adage called “ABC” it means, “Always Be Closing.” I’ve adapted it to Social Media (which is what you’re essentially engaging in). I’ve changed it to “Always Be Connecting.”

So think in those terms when you write. Think: how can I elicit a reaction or response that leads to a connection. Passionate topics that hit close to people’s feelings (such as your topic here) will always be a good way to do that. I’m not saying you should be sensationalistic in your journalism, but definitely write on things that you are passionate about. Chances are, that whatever is on your mind and in your heart is in your audiences too.

Don’t be afraid to be polarizing. If you have a position take it. Encourage feedback, and even argument. Just don’t watch the unsubscribes. many make this mistake and then change their style to try and please the broader audience. Don’t do it. Staying on your hill and daring to be knocked off of it promotes loyalty and weeds out those that were probably never really “with you” anyway.

Hope this helps,

Carl

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